Building an Influencer Marketing Campaign in 5 Steps

A successful influencer marketing campaign has many benefits. It can help you increase brand awareness, connect your brand with larger audiences, and drive traffic to your site. All this often leads to new customers for your products and services.

Step 1. Establish the goal of you campaign.

Before you officially kick off your influencer marketing campaign, it is important to establish the goal or objective. Ask yourself questions like:

• What is the ideal outcome of this campaign?
• What is the messaging?
• Who is it targeted towards?
• What are their questions about the product you're selling?
• What is the best platform to get this message across to the correct audience?

Step 2. Pick a platform.

In the day and age of social media, there is an abundance of platforms for you to choose from. The platform or social media channel your influencer marketing campaign is executed on determines the audiences who interact with it.

Instagram is one of the most effective platforms for influencer marketing. With over 500 million active daily users, Instagram hosts a large community of creators and influencers and some of the most active audiences online. Brands and customers are equally engaged and enthusiastic about this channel.

Step 3. Do an influencer search.

Once you have decided the platform(s) on which you will execute your influencer marketing campaign, its time to look for the perfect influencer to reflect your brand! A good place to start your influencer search is by looking up hashtags related to your brand or by checking out competitors.

Tip: Once you have found a profile that matches your target audience and has content that reflects your brand, do a quick analysis.

Pro tip: Use the Socialpeeks Chrome extension to see their engagement rate, previous #sponsored posts, and more.

Step 4. Connect with them.

The most professional way to connect with an influencer or creator is to send them an email. You can use the Socialpeeks extension to find their email and send them some information about your brand, the campaign you want to run, and what you can offer them in exchange (money, products).

Step 5. Start your campaign

Once you have found the influencers you want to work with, connected with them, and discussed the terms of your campaign, it is officially time to kick off your influencer marketing campaign. You can now send them an invite using Socialpeeks and add them to a list. Once you start your campaign, store data, branded content, and other tracking information in one place.